Advertising Your Book is Like Going to the Gym

Imagine it’s the first of the year, you look in the mirror and say to yourself, “It’s time to get in shape.” So you join a gym. It’s the first day, you’ve got on your new gym outfit, and you go workout for 30 minutes. You come back, you look in the mirror – and you don’t see any change.

So you go again the next day, another 30-minute workout. You come back, you look in the mirror – nothing. Again the next day – no change.

After a few days you decide working out doesn’t work, and you stop going to the gym. Go on, raise your hand with me if you’ve done something similar.

But we know the truth, don’t we? If you keep going to the gym, regularly, one day you’ll look in the mirror and say, “Wow. I look good.”

Advertising your book works the same way. Consistent effort pays off over time.

So that’s the part of the truth that you don’t like, because it means you have to keep up your efforts. Here’s the part that we don’t like:

We can’t be the only place you advertise. That would be like going to the gym and only doing sit-ups.

Google tells us that 70% of our audience are women, and nearly 40% of the men and women have graduate degrees. Based on the small sample we’ve met, they are extraordinarily attractive people. Modesty and privacy laws prevent us from dropping names, but several publishers, journalists, and libraries are on our list. So if you’re looking for cute, smart, and influential – we’re the game to play.

Other websites have different audiences, and just like it’s important to have a well-rounded exercise routine at the gym, it’s important that your book be seen in more than one place.

“Network effects emerge only with multiple nodes,” to get technical about it.

To spare us the indignity of recommending a competitor, we will instead refer you to a couple of well-regarded lists:

Indies Unlimited
Readers in the Know

Be careful out there. We’ll look forward to seeing you again soon.

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