You’re Pushing My Buttons

From earlier posts: Reader sees your cover and clicks it. Reader reads blurb and likes it. Now what?

On our site, the reader now has several options:

  • Share it on Facebook.
  • Send a Tweet.
  • Send an Email.
  • Recommend/Add to My List
  • Read the Sample
  • OR purchase it from one of our partner vendors: Amazon, Barnes & Noble, Apple, or Kobo.

As you probably already know, Amazon accounts for most of the sales. 90% and up is my estimate. It is interesting, however, that readers routinely click Amazon, but they don’t always purchase the book. If they click one of the other vendors, it seems they’ve already made up their minds. A click on the Apple button is almost always a sale.

Because of those percentages, many authors don’t bother to add their books to anyone but Amazon. You can use a service like Smashwords to make the conversion needed, and we think you should. Here’s why:

  1. Some readers have more than one device for privacy. The Kindle is out where everyone can see it, maybe the kids play games on it. Your iPhone is more discrete.
  2. The big names do. Books from major publishers are almost always available on all platforms. We think it gives your book a more professional appearance.
  3. Rumors are circulating that Apple plans to make their bookstore more available.
  4. Walmart will soon start selling Kobo devices.

Think of it this way: You have hired yourself to publish your book. If you hired a publisher to do that, would you expect them to make it available at a variety of bookstores?


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